The link between social media and contemporary politics

The creation of this podcast stemmed from my interest in the correlation between politics as we see it and our usage of digital media and I wanted to further research this in an in-depth manner to better my understanding of it as a whole. In particular, a huge focus when concerned with digital media was the usage of social media. This includes, and is not limited to messaging websites such as Facebook, micro-blogging applications such as twitter, photo and video sharing tools such as Instagram and much more. All of us have either used these apps or similar ones in some part of our day to day lives and a massive chunk of us continue to do so each and every day. As a result of the general population worldwide being so heavily invested in social media, politicians have now resorted to these means to reach out to wider audiences and spread their influence. Digital media, including social media has had such an impact on the way contemporary politics exists in this era and has redefined what democracy truly is.

In this podcast, I touched upon topics that included the actual link between digital/social media and politics, ways in which politicians and political parties used these tools to reach out to target populations, how effective these methods truly were, perceptions of social media users when concerned with the rise of political information on social media websites and applications and the drawbacks that came alongside social media’s overall influence on politics.

The more research I conducted on this topic, the more I came to understand how digital media as a whole shaped the current political atmosphere. A huge chunk of my focus with my research was towards the political scene in the United States of America and political campaigns that have occurred over there. I was able to discover, while researching, that politicians in the United States spent a sizable amount of money on social media advertising over the years to attract certain target populations and was also able to find out that there was a general level of discontentment from many social media users over the sheer amount of political content on social media and how many believed all of this was partisan and bias-ridden.

The creation of this Podcast was rather simple, as a matter of fact. While I did not have the best quality tools or software to assist me with its creation, I was still nonetheless able to produce what I could with the resources I had, which were my phone microphone, my laptop and Movavi editor. In terms of the Creative Commons licensed source material, I hopped onto ccmixter.org and was able to find the right music for my intro and outro, and felt that it was able to add to my already existing podcast.

There weren’t too many challenges to this task, however, I did feel like I was rushed with time overall as this was something which required extensive amounts of research and I do think that I could have done this in a far more productive manner. I also did struggle at first to find subtopics to discuss when concerned with the correlation between social media and contemporary politics. However, I discovered that through research I was able to find the answers to all the questions I had and was also able to develop a far more extensive knowledge of the topics at hand, thus not only contributing to the creation of my podcast but also my overall knowledge of how these two topics overlapped.

Social Media and the quest to develop an online identity

So, uh……what is social media, you may ask?

I’m sure most of us have a grasp of what it is, but as defined concisely by Boyd & Ellison (2007), the term is best used to describe a platform that enables individuals to “create profiles, make explicit and traverse relationships”. Social media allows for people to keep in touch with one another through means of communication, whether it be via text-based applications such as WhatsApp and iMessage, or through more complex, multifaceted websites with more options for communication (i.e. texting, video calling, picture sharing etc.) such as Facebook, Instagram and Twitter, to name a few. All in all, the options that social media provide for us have been transformational for the way in which we live, communicate, conduct business and much more.

So, what exactly is my history with the usage of social media?

All of this stem’s way back to 2007, when my parents helped open me up my first Gmail account. I knew NOTHING about the concept of emailing at this time, but my parents explained to me how it was important for me to have an online means of communication with a wider group of people and how Gmail would help in doing so. This was my only means of communication for years. Literally.

My first display photo on Facebook. Ahh, the things i would post…..

In 2013, on my 13th Birthday, I finally set up a Facebook account. Facebook was something I really wanted to use communication wise, as I noticed that during that time period, the vast majority of the people around me had shifted from the use of email websites, which used to be commonplace, to Facebook. The reasons I gathered from these people as to why they made the major transition? Simple. Facebook was multifaceted. It gave users the ability to communicate via text and video call, share pictures and videos to wider audiences and also served as a platform for users to share their opinions and post statuses that reflected their thoughts, the way they felt and ultimately served as one of the strongest tools of networking online. Upon first creating an account, all I would do was post quirky memes and pictures and chat with friends.

And this on the other hand? My first Instagram post!

2014 onwards, I started to discover a wider variety of social media websites, tools and applications. In particular, two applications which (I still use to date) caught my attention; these were Snapchat and Instagram, apps which were rooted in the sharing of pictures and videos either on a one to one or public basis. What fascinated me so much, especially about Instagram, was how individuals were given the ability to express themselves and establish an online presence visually, and how imagery served as a tool for creating one’s identity on this app. My initial usage of Instagram was to share almost every facet of my life, whether it going to the beach, or the song I was listening to, or the memes I found funny. All of this differed from my Facebook usage, which was primarily for communication.

Nowadays, my use of social media is mostly for communication. I may occasionally change my display photo or post a picture every month on Instagram, but other than that, my usage lies primarily in online based communication and interaction. Additionally, I engage in the usage of popular microblogging website twitter, in relation to a university unit I am undertaking. Fun stuff, as you can see below…

Reflecting back on my usage of social media and the future plans I have for its usage

As we near the end of the decade, I can safely say that the vast majority of the social media applications I have used have played little to no significance in establishing my online identity. Nonetheless, the applications which did play a part in doing so did so substantially. Facebook, allowed for me to meet and maintain means of communication with many people, many of which I still talk to. Instagram gave me a brand-new perspective on establishing a presence online through pictures rather than words, and to date, I can say that it has been the most influential tool in helping me establish an online presence. By posting certain content on apps such as Instagram and Facebook, I allowed for myself to network and interact with likeminded people, who would then follow me and subsequently establish a means of friendship or communication with me, many of which last to date. To an extent, seeing the way in which certain people used social media influenced my own use of it, including what to and what not to do when engaging with others online. Overall, my primary usage for social media in the future will always be to do with communication, however, it could also be used to benefit me career wise and help me establish a recognizable online presence.

REFERENCES

Boyd, D.M. and Ellison, N.B., 2007. Social network sites: Definition, history, and scholarship. Journal of computer‐mediated Communication13(1), pp.210-230.

First post!

Hey guys! Thank you for visiting my page.

My name is Shreyas. I am from Melbourne, Australia. I currently study Commerce at Deakin University and Real Estate/Property Services outside Uni, and I would like to see myself employed either in the latter field or in a sector of Law in the future.

My interests lie in Politics, Law and Real Estate for the most. In addition to the aforementioned, I also have a passion for fitness and working out at the gym, music and I am also a movie/TV show enthusiast.

This blog will be a space for me to share my thoughts, my opinions, my viewpoints and my outlook on multiple things, whether it be movies, music, current affairs and my life in general. I hope you enjoy going through it!

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